finding my “brand” …

finding my "brand"

after attending the influence conference
i have been trying to find my “brand”

something that is pleasing to the eye and says Chrissy.
those go hand in hand, right…right?!?
normally when designing for my personal blog I always chose neutrals
soft comfortable colors that seem restful to the eye.
but let’s be honest, 
if you look at my closet that’s not really what you see.
i love black 
i love white
i love gray

i love to add pops of color with jewelry, scarves, and make up.i knew that if I was going to re-design my blog for the last time

it had to reflect me my personality, my likes, things that i enjoy looking at.

starting the re-branding process was overwhelming.

i didn’t know which direction I wanted to go in. 
  • did I want it to be bright and colorful. 
  • did I want it to be simple.
  • did I want it to be flashy and something unexpected.
to try to solidify a design I created a Pinterest board of pictures of things I really liked.
I filled the board with pictures of people’s homes, fabric, colors, paintings, and patterns
that I thought represented me and things that I like. 
I also added fonts that I felt drawn to.

after a few days of pinning inspirations
i looked over the entire board
i looked at the things that stood out the most to me
the things that seem to be repeated in pictures
next I made a smaller inspiration board. 
i also broke down the different patterns and elements that seem to stand out 
from those pictures and created a board for those. 
the most difficult part for me was choosing fonts 
i have a strong obsession with fonts 
and that’s putting it mildly
i love girly fonts, bold fonts, all capitals, all lowercase, swirly, stripes, polka dotted, chalkboard,
and everything in between. 

This made it laborious when narrowing down the main fonts for my blog/brand.

After reading Haley Morgan’s no-brainer blog book 

I knew I had to slim down my list of fonts to about two or three 
Choosing my color scheme was actually fun
Here you see where I created the color palettes for my favorite pictures of my inspiration board


I looked over the colors and narrowed down the most common ones..
I took all the information from the different inspiration boards and created a final inspiration board. 
okay that’s enough inspiration talk for one post..

© 2012 – 2013, Chrissy@thePearlblog This post may contain affiliate links. Purchasing through them will help support this blog.. All rights reserved.

About Chrissy@thePEARLblog

Sinner turned saint. Lover of Jesus. DIY crafter. Mom of 3. Blogger. Friend. married to her high school sweetheart. I blogs to share about the things I love. My hope is that my love for crafting, Jesus, family, and food will inspire you to try something new. If you enjoy what you read, don’t forget to subscribe to my blog!


  1. i for one LOVE the new look and the new name! 🙂

  2. What a neat idea to use the things you pin on pinterest to narrow down your favorites since we all put our favorite things on our boards.
    Deborah H. Bateman-Author
    Deborah H. Bateman recently posted..FREE EBook GiveawayMy Profile


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